Go live for $29. Upgrade anytime. We only earn when you do.
Regulars text "reorder" and pay in one tap — 15 seconds, done. Hero also handles every bread, topping, and size perfectly on every call, taking the complex customization off your team's plate.
THE PROBLEM
Every sub is different. Every phone order is a 3-minute conversation. During lunch rush, that's a recipe for chaos.
Bread type, size, protein, cheese, toppings, dressing, toasted or not — every sub is a 2-3 minute phone conversation. Multiply that by 30 lunch orders and your phone line is jammed for hours.
Every time someone answers the phone, they stop making subs. One phone order takes the same time as serving 3 walk-in customers. Your line backs up and in-store customers wait longer.
15 different subs for an office lunch, each customized differently, plus sides and drinks. Taking that order over the phone takes 10+ minutes and something always gets missed.
THE SOLUTION
Bread types, sizes, toppings, dressings, toasted or cold — Hero handles the full customization flow naturally and accurately.
"12-inch Italian on wheat, provolone, lettuce, tomato, onion, oil and vinegar, toasted." Hero handles every bread, size, protein, cheese, veggie, and dressing combination flawlessly.
Hero walks catering customers through building each sub one by one, confirms the full order, and handles payment — all in one call. No notepad, no mistakes, no callbacks.
"Hey Dave, the usual? 12-inch turkey on white with everything?" Your lunch crowd regulars get their order placed in 15 seconds flat. They love it.
Lunch rush hits at 11:45 and 15 people call at once? Hero answers every call instantly. Zero hold times. Zero missed orders. Your team just makes subs.
Orders flow directly into Square, Toast, or Clover with every customization detail. No one stops making subs to punch in phone orders. Accurate and automatic.
Hero sends a payment link via text. Customer pays with Apple Pay, Google Pay, or card. No reading 16 digits over the phone while the line grows.
RESULTS SUB SHOPS SEE
15s
Text Reorders
0
Missed Calls
24/7
Always On
YOUR CUSTOMER CALLS ONCE → TEXTS FOREVER → PAYS INSTANTLY
Text “reorder” → their Italian sub, oil & vinegar, hot peppers → paid and on the bread in 15 seconds.
Customer calls to order. Hero captures their info and converts them to text ordering.
Every reorder is a simple text. Hero knows their sub, their toppings, their card.
Paid, in your POS, bread's getting sliced. 15 seconds.
SUB SHOP OWNERS LOVE HERO
“Built by restaurant owners, for restaurant owners. Hero handled the lunch rush while we focused on making food. 50+ calls handled in our first week, $500+ in revenue. Game changer.”
Town Hero Subs
Lake Worth, FL — First OrderHeroAI Customer
HEAR IT IN ACTION
Full customization handled naturally. Every detail confirmed. Under 90 seconds.
Hero: Thanks for calling! I'm Hero, your ordering assistant. What can I make for you?
Caller: Can I get a 12-inch Italian sub on wheat?
Hero: 12-inch Italian on wheat — great choice! Would you like provolone or American cheese?
Caller: Provolone. And I want lettuce, tomato, onion, oil and vinegar, and can you toast it?
Hero: You got it! 12-inch Italian on wheat, provolone, lettuce, tomato, onion, oil and vinegar, toasted. That's $11.99. Want to add chips and a drink for $2.99?
Caller: Yeah, BBQ chips and a Coke.
Hero: Perfect! Total is $14.98. I'll text you a pay link. Ready in about 10 minutes!
✓ Full customization captured · Upsell added $2.99 · Order sent to POS · Zero errors
Forward your sub shop's phone number. Hero handles every customization, every catering order, every regular — while your team makes subs. We only earn when you do.
$29 Go LiveGo live for $29/mo · You keep 100% of food revenue